Setting up the pieces on the board…
An effective digital strategy combines creative concept, technology, platforms, distribution channels, content, targeting, monitoring and reporting. Like the pieces on a chessboard, each discipline has a strategic role to play – a specific function and purpose. The art lies not in playing on every field, but rather in choosing the right mix of fields and playing on them together, with greater skill than your competitors.
That’s where Digital Strategy comes in – knowing which combination of digital platforms to choose, how to structure your communication and when to drive it – to ensure that you reach the right consumers at the time or in the place when they’re most receptive to your message.
Thanks to mobile and other connected devices, digital is a persistent, omnipresent layer of our daily lives. All media is, in a sense, now digital and all experiences can and usually do include a digital component, too. This, combined with a constantly ticking social sphere, means that brand-experiences never have to end.
Digital Strategy allows us to look at the chessboard, configure the digital marketing mix that will best meet your needs, listen to the consumers, ensure that we optimise your ROI, and provide results that say, “Check mate”!