Introducing a brand new product, our client was starting from scratch, and required a brand name, identity and packaging solution for their new entrant into the African Smartphone market. This product needed to appeal to consumers from many different nations and cultural backgrounds, with varying degrees of technical expertise and Smartphone experience.
Our remit further included designing and developing a packaging solution that satisfied the client’s desire for a brand that spoke to different market needs and stages in the product life-cycle. Promotional material, brochures, letterheads, business cards were added to the mix, meeting the requirement, to present a sophisticated and authoritative image. Design, creation and management of social media pages rounded off the 360 degree brand creation for this product.