SERVICE

Campaign
Social Media
Strategy

SARU

Project brief:

Create a buzz around the Springbok Sevens rugby tournament and inspire South Africa to follow, support and cheer for our Blitzbokke!

Our solution:

Working with the SARU Sevens crew since 2014, we have created online, broadcast, above-the-line, out-of-home, mobile and event oriented campaigns, on an ongoing annual basis. Our work for this amazing team has been viewed around the world and has included entertaining and quirky content in video, print, radio, poster, social and online spheres. Taking our involvement even further, our team has even created the stadium announcements for the tournaments, assisted with ticket design and localised stadium promotional materials. 

We’ve also created video content for the Springbok under 20s, Craven Week, and SARU’s youth development programmes.

This is a project we look forward to with great anticipation every year, as it is both fun and a privilege to work for our national rugby heroes.