SERVICE

Campaign
Design
Social Media
Strategy

Medihelp

Project brief:

Help modernise one of South Africa’s top health insurance providers by building a strong online presence that suits the Medihelp mission. Increase brand awareness and help to grow market share within the medical insurance sector, whilst broadening the consumer target base.

Our solution:

Tasked with rebuilding the brand, creating a new and modernised appeal, we recommended live social media management to enhance consumer intimacy as well as a website rebuild, creating a site that’s fully responsive and user friendly across all devices and mobile handsets..

Overlaying digital ad inventory with select data pillars, we implemented a highly targeted digital advertising campaign, focusing on specified audiences for specific products within the Medihelp portfolio. Ongoing search and website optimisation campaigns help to channel more direct business. Matching online activities to mirror and reinforce the above-the-line promotions and advertising for the brand, we provide a full 360 degree advertising service. Creative ideas flow seamlessly from poster, brochure pamphlet and printed page through to digital banners, social platforms, video content and mobile applications.

As the retained full service, integrated agency for MediHelp we provide the full range of creative and promotional services required by this up and coming medical insurance brand, to meet the challenges of the competitive South African consumer landscape.