Build the Ashburton digital presence and help to bring the brand to life online. Addressing both Financial Investment Advisers as well as individual investors, Ashburton Investments, the financial investment arm of Rand Merchant Bank, operates under extreme security levels and strict regulations.
Previously handled by five separate agencies, the Ashburton Investments brief gave us an opportunity to showcase our range of service offerings.
We set about simplifying and streamlining processes, determining priorities and focusing on the most relevant pressure points to provide a well-balanced portfolio of ‘quick wins’ through direct digital advertising, medium term goals with project based campaigns, whilst solidifying the foundation upon which their offering is based, through a total revamp of their website and CRM system.
We currently manage everything from web, mobile, social media and strategic planning; to content creation, distribution and above-the-line strategies for the brand.
To establish Ashburton Investments as a thought-leader during the 2017 World Economic Forum, we created and developed the brand’s website; hosted vlogs; live broadcasts; and created a series of expert interviews and feedback sessions with the financial fundis, to name a few.
Our data management system, Oracle Bluekai, also affords the Ashburton Investments team extensive data insights to refine lead processing. This improved the accuracy of their targeted marketing so much that one campaign generated over 900 investment leads.
As the retained digital creative agency for this up and coming challenger brand in the often staid world of investment banking, we provide ongoing digital , mobile, creative and video and editorial content services, helping to build an effective database and focused upon lead generation and growth.