SERVICE

Campaign
Design
Development
Social Media
Strategy

ADT

Project brief:

Improve data management processes and accelerate lead generation for a leader in business and residential security systems within South Africa.

Our solution:

Taking on this project meant migrating all online services from the existing service provider, to our own platforms and management systems. In close collaboration with the client, our service delivery team set up parallel structures to ensure smooth transition within minimum time frame and with no discernible service interruption. Tasked with very stringent performance objectives in terms of leads generated through online advertising, our digital strategist and campaign management team set about reducing ad wastage and increasing ROI through targeted campaigns, making use of householder data, AB testing and lookalike targeting. With a concrete digital strategy honed on developing consumer intimacy, we implemented live social media monitoring and various web updates.

As the retained digital performance agency for ADT/Fidelity we provide web services, online strategy, digital search campaigns, social media monitoring and response services, as well as implementation of CRM and data management systems focused on effective and efficient lead generation and customer relationship building.